BIDSCUBE BLOG

What is VAST? VAST from Interactive Advertising Bureau, is a widely adopted advertising industry standard used in programmatic ecosystem elements [Ad Servers, SSP, etc.] and video players to display

What is Big Data and How It is Related to Advertising Big Data is a general term that describes technologies and different methods for analyzing and processing continuous flows of useful information

Every modern person notices how the Internet is rapidly developing. New technologies and innovative developments are emerging that have a huge impact on the development of not only our society but all

As Statista shows in their research, American advertisers spent $70 billion on programmatic ads in 2020. In 2021, this number increased to $167 billion and continued to grow. Programmatic advertisi

You have probably heard of programmatic advertising, even if you are not a market specialist, a direct seller, or a buyer. It can make your campaigns more profitable, less time-consuming, and more eff

Today, with the help of technology, brands can attract the maximum number of users with minimal effort. On the other side, media owners, TV shows, entertainment services, blogs, and apps can monetize