Advertisers

Choosing the right metrics for estimating effectiveness in digital advertising is crucial for several reasons. Above all, the choice of metrics directly influences the accuracy of performance evaluati

With the constantly evolving digital landscape, the competition for data has intensified. Corporations seek to gather data to boost their marketing and advertising tactics, whereas users are becoming

Being into brand promoting and advertising, you might have heard the phrase ‘bidstream data.’ But do you understand what bidstream is about and what data it creates? In easy words, bidstre