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In today’s fast-paced digital world, where ads pop up everywhere online, programmatic advertising stands out as a key tool for marketers. It’s all about using automated systems to buy and

In the realm of adtech, 2023 unfolded without any unexpected twists, and 2024 will follow suit. The upcoming year will witness the ongoing evolution of established trends, essentially building upon pr

In recent years, there has been a renewed emphasis on optimizing the collaboration and synergy among various programmatic elements and market players in the advertising landscape. This discussion incl

In today’s world, creating a unique ad tech product from the ground up can be a challenging task. Luckily, white-label software is here to save the day. It offers businesses a cost-effective and

Back in 2020, when the pandemic started, brands had to swiftly adapt their marketing tactics and content plans to accommodate remote work, supply chain disruptions, and service delays. Even three year

Choosing the right metrics for estimating effectiveness in digital advertising is crucial for several reasons. Above all, the choice of metrics directly influences the accuracy of performance evaluati