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  • What’s Hidden Behind the Rise of SPO or “Everyone is a fan of transparency until it’s their turn” What’s Hidden Behind the Rise of SPO or “Everyone is a fan of transparency until it’s their turn”
    #Advertisers #ProgrammaticAdvertising #Publishers

    The advertising industry has started positioning SPO as the prime solution for sustainability-minded marketers. Rather than solely focusing on maximizing return on ad spend, marketers now have the opp

    Mar 28, 2024
  • 10 Tips and Success Strategies To Maximize Programmatic ROI 10 Tips and Success Strategies To Maximize Programmatic ROI
    #Advertisers #ProgrammaticAdvertising #Publishers

    In today’s fast-paced digital world, where ads pop up everywhere online, programmatic advertising stands out as a key tool for marketers. It’s all about using automated systems to buy and

    Feb 22, 2024
  • 10 Trends&Challenges the AdTech Industry Will Face in 2024 10 Trends&Challenges the AdTech Industry Will Face in 2024
    #Advertisers #Publishers #Technologies #Trends

    In the realm of adtech, 2023 unfolded without any unexpected twists, and 2024 will follow suit. The upcoming year will witness the ongoing evolution of established trends, essentially building upon pr

    Jan 11, 2024
  • How Can Programmatic Ecosystems Benefit An Advertising Market? How Can Programmatic Ecosystems Benefit An Advertising Market?
    #Advertisers #ProgrammaticAdvertising #Publishers #Technologies

    In recent years, there has been a renewed emphasis on optimizing the collaboration and synergy among various programmatic elements and market players in the advertising landscape. This discussion incl

    Dec 23, 2023
  • Complete Guide to the White-Label AdTech Solutions Complete Guide to the White-Label AdTech Solutions
    #Advertisers #Guide #Publishers #White Label Solution

    In today’s world, creating a unique ad tech product from the ground up can be a challenging task. Luckily, white-label software is here to save the day. It offers businesses a cost-effective and

    Oct 13, 2023
  • Top-5 Challenges and Focus Areas for Advertisers in 2023 Top-5 Challenges and Focus Areas for Advertisers in 2023
    #Advertisers #Trends

    Back in 2020, when the pandemic started, brands had to swiftly adapt their marketing tactics and content plans to accommodate remote work, supply chain disruptions, and service delays. Even three year

    Sep 18, 2023
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