Advertisers
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10 Trends&Challenges the AdTech Industry Will Face in 2024
In the realm of adtech, 2023 unfolded without any unexpected twists, and 2024 will follow suit. The upcoming year will witness the ongoing evolution of established trends, essentially building upon pr
Jan 11, 2024 -
How Can Programmatic Ecosystems Benefit An Advertising Market?
In recent years, there has been a renewed emphasis on optimizing the collaboration and synergy among various programmatic elements and market players in the advertising landscape. This discussion incl
Dec 23, 2023 -
Complete Guide to the White-Label AdTech Solutions
In today’s world, creating a unique ad tech product from the ground up can be a challenging task. Luckily, white-label software is here to save the day. It offers businesses a cost-effective and
Oct 13, 2023 -
Top-5 Challenges and Focus Areas for Advertisers in 2023
Back in 2020, when the pandemic started, brands had to swiftly adapt their marketing tactics and content plans to accommodate remote work, supply chain disruptions, and service delays. Even three year
Sep 18, 2023 -
Measuring Ad Performance: Key Metrics and Analytics
Choosing the right metrics for estimating effectiveness in digital advertising is crucial for several reasons. Above all, the choice of metrics directly influences the accuracy of performance evaluati
Sep 01, 2023 -
Cookies Explained: First, Second&Third-party Customer Data
With the constantly evolving digital landscape, the competition for data has intensified. Corporations seek to gather data to boost their marketing and advertising tactics, whereas users are becoming
Aug 03, 2023