Advertisers
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Measuring Ad Performance: Key Metrics and Analytics
Choosing the right metrics for estimating effectiveness in digital advertising is crucial for several reasons. Above all, the choice of metrics directly influences the accuracy of performance evaluati
Sep 01, 2023 -
Cookies Explained: First, Second&Third-party Customer Data
With the constantly evolving digital landscape, the competition for data has intensified. Corporations seek to gather data to boost their marketing and advertising tactics, whereas users are becoming
Aug 03, 2023 -
What Is Bidstream Data In Programmatic Advertising?
Being into brand promoting and advertising, you might have heard the phrase ‘bidstream data.’ But do you understand what bidstream is about and what data it creates? In easy words, bidstre
Jul 06, 2023 -
4 Main Components Of Programmatic World [SSP, DSP, AdExchange, DMP]
Feb 17, 2023 -
How cookieless Advertising may affect Video Publishers and Advertisers’ Copy
Sep 23, 2021