Technologies
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Unboxing the Black Box: Demystifying CMPs, TCF 2.2, and GPP for a More Private Web Experience
In the modern digital field, publishers face the challenge of balancing user privacy with the necessity of generating ad revenue. As privacy concerns have risen, so has the demand for greater transpar
Jul 11, 2024 -
Can AI be the Force That Saves the AdTech World?
In the ever-evolving field of advertising technology, the integration of artificial intelligence stands as a pivotal force in revising the industry. AI’s influence is undisputed, from revolution
May 13, 2024 -
10 Trends&Challenges the AdTech Industry Will Face in 2024
In the realm of adtech, 2023 unfolded without any unexpected twists, and 2024 will follow suit. The upcoming year will witness the ongoing evolution of established trends, essentially building upon pr
Jan 11, 2024 -
How Can Programmatic Ecosystems Benefit An Advertising Market?
In recent years, there has been a renewed emphasis on optimizing the collaboration and synergy among various programmatic elements and market players in the advertising landscape. This discussion incl
Dec 23, 2023 -
Top-26 Global and Regional Data Privacy Regulations Overview
Data privacy protection has emerged as a crucial consideration for individuals and businesses in the digital era. With technological progress, there is a corresponding evolution in the legal framework
Dec 22, 2023 -
What Is Bidstream Data In Programmatic Advertising?
Being into brand promoting and advertising, you might have heard the phrase ‘bidstream data.’ But do you understand what bidstream is about and what data it creates? In easy words, bidstre
Jul 06, 2023