Technologies

ChatGPT can write a headline in seconds. Midjourney can draw a billboard in minutes. It’s no surprise that brand teams wonder if generative AI in advertising is a gift or a risk. eMarketer says mark

Mobile screens dominate our day, yet buying their ad space still looks complex. Programmatic marketing solves that puzzle by letting software bid for impressions in the split-second between a tap and

Supply path optimization (SPO) helps advertisers cut through the clutter of the programmatic supply chain. Learn how SPO reduces ad spend waste, improves transparency, and strengthens performance for

Unlock the potential of dynamic content optimization to enhance user engagement and boost conversions. Learn how personalized content drives meaningful interactions, improves SEO, and keeps your audie

In the modern digital field, publishers face the challenge of balancing user privacy with the necessity of generating ad revenue. As privacy concerns have risen, so has the demand for greater transpar

In the realm of adtech, 2023 unfolded without any unexpected twists, and 2024 will follow suit. The upcoming year will witness the ongoing evolution of established trends, essentially building upon pr