ProgrammaticAdvertising

In recent years, there has been a renewed emphasis on optimizing the collaboration and synergy among various programmatic elements and market players in the advertising landscape. This discussion incl

The era of third-party cookies, once mighty blades in the realm of behavioral-based targeting, is fading away as the tides of data regulations reshape online advertising. Advertisers now find themselv

New technologies of Internet advertising have opened extra opportunities. Programmatic tools brought many benefits – from controlling what audience the ad is demonstrated to the simplicity of th