AdvertisingTechnology

Today’s advertisers face a fundamental choice: how to buy media. Do you negotiate one‑to‑one with the publishers? Digital video advertising already almost 60% of all TV/ video ad spend, and goin

Digital advertising is not only expanding; it’s accelerating. According to the latest IAB/PwC Internet Advertising Revenue report, U.S. internet advertising revenues jumped 14.9% year over year in 2

Shoppers jump screens all day. One minute they browse sneakers on a phone, the next they finish the purchase on a laptop while a smart-TV streams music in the background. Parks Associates counts 17 co

Discover how short, direct messaging in contextual advertising can help brands appear in the right places. See why many advertisers believe these keyword-based strategies might be the next big trend i

When you define programmatic advertising, it is crucial to keep track of small details. For instance, every single second, more than 350,000 programmatic ad impressions go up for auction around the wo

Unsure when to pay per impression, click, or conversion? Compare CPM vs CPC vs CPA models, see real cost examples, and learn how to pick the best pricing strategy for reach, traffic, or sales.