Advertisers
-
Top-5 Challenges and Focus Areas for Advertisers in 2023
The Rise of Streaming Platforms The growth of CTV as a digital advertising channel has been remarkable in Q1 - Q2 2023. As streaming services gain traction, more and more individuals use their intern
Sep 18, 2023 -
Measuring Ad Performance: Key Metrics and Analytics
General Metrics To general metrics, we can refer to commonly used or applicable across various advertising campaigns or marketing strategies. These are common indicators that can be used to understan
Sep 01, 2023 -
Cookies Explained: First, Second&Third-party Customer Data
History Of Cookies 1994 – Netscape Communications introduced the first HTTP cookie for websites to remember a user's preferences and login information. In the early 2000s – Cookies became
Aug 03, 2023 -
What Is Bidstream Data In Programmatic Advertising?
The Definition of Bidstream Data Generally, bidstream data is a powerful instrument for making advertisement campaigns more efficient. It involves specific data that helps advertisers to understand
Jul 06, 2023 -
4 Main Components Of Programmatic World [SSP, DSP, AdExchange, DMP]
As Statista shows in their research, American advertisers spent $70 billion on programmatic ads in 2020. In 2021, this number increased to $167 billion and continued to grow. Programmatic advertisi
Feb 17, 2023 -
How cookieless Advertising may affect Video Publishers and Advertisers’ Copy
Recently there have been a lot of conversations and arguments according to the third-party cookies and the end of their usage. All over the world marketers and media moguls share their thoughts about
Sep 23, 2021