A display video ad combines the visual elements of a display ad with the engagement and storytelling capabilities of video. Advertisers actively display these ads on websites, mobile apps, or other digital platforms, featuring video content that they can either pre-record or dynamically generate.
The primary purpose of display video ads is to capture users’ attention and convey a message using visuals, audio, and motion. They can start playing automatically or require user interaction. Advertisers place these ads within a webpage or app content or show them before, during, or after video content on YouTube or other social media.
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