Artem Hrytsay

Verticals of the programmatic advertising landscape Identification of sequencing in the acquisition of advertisements: Why programmatic advertising?

ublishers often treat Telegram traffic like any other referral source. That is usually the first mistake. Traffic from Telegram channels, private groups, Reddit communities, WhatsApp groups, Discord s

For many publishers, a large share of traffic does not stick around. A user comes to the page, skims through the answer and bounces away from the page. In that visit, it would last for 10, 15, or 25 s

Most people enter the programmatic space through only one door. A publisher looks at yield. An advertiser looks at buying tools. An agency looks at media execution. That is why the terms get mixed up

Ad Exchange and SSP are often confused and mixed up in discussions because both sit on the sell side of digital advertising, both deal with auctions, and end up appearing in the same vendor stack. In

Many publishers expect a rapid increase in revenue immediately after integrating a supply-side platform. The assumption is simple: once demand sources are connected, higher bids should follow immediat