Artem Hrytsay

Consumer habits change, devices change, and page layouts change with them. A placement that worked on a desktop news site may fail inside a mobile app or a short video feed.

2026 Update: Under Chrome’s existing user-choice model, third-party cookies will still be allowed. Of course, Safari prevents them by default, and Firefox partitions cookies by site to prevent t

U.S. programmatic advertising revenue reached $162.4 billion in 2025, up 20.5% from the previous year. The increase added $27.6 billion in annual revenue, according to the IAB Internet Advertising Rev

While gaming is now a major channel in the media landscape, ad spend still lags behind time and attention. It is expected that by 2026, 59.2% the U.S. Finally, the worldwide player base has climbed to

The public web has moved through three broad stages. A read-only Web 1.0 where people were served static pages. Web 2.0 introduced accounts, social networks, easy mobile access, and content created by

An Ad Exchange is a virtual marketplace where publishers put their digital ad inventory up for sale, and advertisers bid to purchase individual impressions. Exchanges often link with supply-side platf