Artem Hrytsay

If your revenue slide started right after a core update, start with the basics: protect demand, and rebuild stable traffic. BidsCube SSP can help you tighten delivery and diversify demand while you wo

Publishers now see a new kind of visit in analytics. Some sessions arrive from AI answer tools, and they do not behave like classic organic search. If you want to prepare website for AI-driven traffic

AI search traffic is showing up in analytics, and it often looks odd. Sessions can be short, pages per visit can be low, and the user can still convert. That is why publishers need a new playbook to m

If you think push traffic is just “extra clicks,” you are leaving money on the table. Push traffic behaves differently from almost every other channel. It does not wait, it does not browse, and it

Bidstream data in programmatic advertising is the set of signals passed through a bid request during a real-time auction. It allows advertisers to assess the value of an impression and allows publishe

Because the phone is where most user attention, app activity and an increasingly large share of commerce already are occurring, mobile programmatic advertising has become the crux of digital media buy