Artem Hrytsay

Most people enter the programmatic space through only one door. A publisher looks at yield. An advertiser looks at buying tools. An agency looks at media execution. That is why the terms get mixed up

Ad Exchange and SSP are often confused and mixed up in discussions because both sit on the sell side of digital advertising, both deal with auctions, and end up appearing in the same vendor stack. In

Many publishers expect a rapid increase in revenue immediately after integrating a supply-side platform. The assumption is simple: once demand sources are connected, higher bids should follow immediat

Many publishers assume that connecting to a supply-side platform automatically leads to higher ad revenue. The logic seems simple: more demand sources should mean more bids and better prices. For exam

The old ad playbook now has an expiration date. In 2026, advertisers no longer deal with one big shift. They face several at once: streaming growth, privacy rules, weaker third-party signals, tighter

If you run a publisher site, you probably watch dashboards like a hawk. Then a weird thing happens: eCPM goes up, but total revenue does not. Or RPM looks healthy, but buyers say your CPMs are weak. T