Artem Hrytsay

Spend enough time in CTV, and you hear the same talking points over and over: direct supply is good, resold supply is bad, and the industry just needs a cleaner supply chain. It sounds straightforward

Discover the difference between Google AdSense and Google Ad Exchange. Discover which best one can drive the right advertisers, higher revenue, and simpler ad management onto your site.

Verticals of the programmatic advertising landscape Identification of sequencing in the acquisition of advertisements: Why programmatic advertising?

ublishers often treat Telegram traffic like any other referral source. That is usually the first mistake. Traffic from Telegram channels, private groups, Reddit communities, WhatsApp groups, Discord s

For many publishers, a large share of traffic does not stick around. A user comes to the page, skims through the answer and bounces away from the page. In that visit, it would last for 10, 15, or 25 s

Most people enter the programmatic space through only one door. A publisher looks at yield. An advertiser looks at buying tools. An agency looks at media execution. That is why the terms get mixed up