History

No longer is the ad tech ecosystem a niche corner of marketing; it’s the plumbing behind nearly every human interaction people have with brands in the digital age. Digital advertising underpinned an

Imagine media buying as air travel. Automation puts the jet on autopilot and plots the fastest path; manual control lets a seasoned pilot hug the scenic route. Marketers face the same choice: programm

The journey of online advertising is a captivating narrative of ingenuity and evolution. During the early days of the Internet, online advertising had limited itself to basic banner ads and emails, wh