A target audience comprises individuals or consumers sharing common characteristics, traits, behaviors, interests, demographics, or other defining attributes. This audience includes the intended recipients of specific messages, products, services, or marketing campaigns. Recognizing and comprehending the target audience is pivotal in marketing and communication strategies. It facilitates tailoring messages and offerings to align with the preferences and needs of the specific group. Marketers typically consider age, gender, location, income level, education, occupation, hobbies, lifestyle, values, and purchasing behaviors to define the target audience. This information aids in creating a comprehensive profile of the ideal customer and guiding marketing strategies and decisions.
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