A Customer Data Platform (CDP) is a specialized software that gathers, stores, and arranges customer data from various channels, crafting a unified and all-encompassing customer profile. Businesses use these platforms to improve their understanding of their clientele, enable personalized marketing and customer experiences, and empower decision-making based on data. CDPs empower businesses with comprehensive customer insights, enabling targeted and impactful customer interactions.
See how our expertise can help you to earn more
Our tech staff and AdOps are formed by the best AdTech and MarTech industry specialists with 10+ years of proven track record!
Share:
Continue Reading