BidsCube wraps up 2024 with achievements and innovations, from global partnerships and award nominations to cutting-edge platform updates. Join us as we look ahead to an impactful 2025.
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As the year 2024 draws to a close, we find ourselves reflecting not on resolutions but on the incredible journey we’ve shared with you—our valued partners and clients around the world.
Your ideas, challenges, and collaboration have driven everything we’ve achieved this year. You didn’t just contribute to our growth; you inspired us to innovate, adapt, and push boundaries in ways we couldn’t have imagined. Together, we’ve turned obstacles into opportunities and ideas into impactful solutions.
A Year of Achievements and Milestones
At BidsCube, 2024 has been a year of bold partnerships and shared successes. As we reflect on our accomplishments, we’re grateful for the trust and collaboration that made it all possible. Whether launching new initiatives, optimizing programmatic platforms, or navigating the ever-evolving adtech landscape, your commitment and creativity have made all the difference.
Several milestones showcase our growth and innovation this year has been marked by several milestones:
- Business Partnerships with IAB MENA and IAB Europe TCF
- At The Wires Awards, we were honored to be shortlisted for “Best AdOps Team” and “AdTech Rising Star.”
Enhancements to the BidsCube White-Label Ad Exchange Platform
Our white-label ad exchange platform has undergone significant improvements this year to serve our clients and partners better. Here are some highlights:
- CTR/Clicks Parameters in Statistics: Providing more detailed insights to help optimize campaign performance.
- Cookie Sync Option: Enhance user experience and enable more efficient audience targeting.
- Integration with Scanners like GeoEdge: Ensuring a safer and more reliable user experience while improving ad campaign effectiveness.
- Adjustable Expiry Window: Helping minimize discrepancies with top campaigns by offering greater flexibility.
- Premium Filter in SSP Settings: Marking SSP endpoints as trusted and verified companies, ensuring their traffic is exempt from scanner checks.
- QPS Limit in SSP Settings: Introducing a filter restricting incoming traffic volumes for better control and efficiency.
- Visual Platform Updates: Simplifying the interface to make the platform even more user-friendly and intuitive.
- Client-Specific Analytics Integration: We supported one of our clients in integrating our platform with their in-house analytics system. API links seamlessly pull data into their database, enabling centralized control over metrics across multiple platforms. This solution ensures streamlined and convenient statistical transfers.
Looking Ahead to 2025
But this isn’t just a moment to look back; it’s a moment to look ahead. In 2025, we’re doubling down on the values that brought us here. Bold partnerships will remain at the core of our strategy as we continue to collaborate closely with our clients to achieve extraordinary outcomes. We are committed to shared successes, where your wins are our wins, and to meaningful innovation, ensuring that our tools and strategies remain relevant in a constantly evolving industry.
Here’s to you—the change-makers, the forward-thinkers, and the dreamers who choose to build the future alongside us. Let’s make 2025 a year to remember, filled with groundbreaking achievements and shared milestones. Together, we can shape the future of adtech and beyond. 🚀
