Dayparting is a digital advertising strategy that involves scheduling ads to appear at specific times of the day or particular days of the week. The primary aim of dayparting is to enhance the impact of advertising by ensuring that it reaches the intended audience when they are most active and open to the message. For instance, a company may employ dayparting to show breakfast-themed ads in the morning, transition to lunch-related ads at midday, and conclude with dinner-themed advertisements in the evening.
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