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  • Real-Time Bidding (RTB) & Programmatic: The Same Thing? Real-Time Bidding (RTB) & Programmatic: The Same Thing?
    #AdExchange #DMP #DSP #ProgrammaticAdvertising #RTB #SSP

    Programmatic Advertising Definition A general definition of the concept usually revolves around purchasing and selling internet marketing space. But this is a very rough explanation. Ad exchanges, SS

    Jul 20, 2023
  • 4 Main Components Of Programmatic World [SSP, DSP, AdExchange, DMP] 4 Main Components Of Programmatic World [SSP, DSP, AdExchange, DMP]
    #AdExchange #Advertisers #DMP #DSP #Publishers #SSP

    As Statista shows in their research, American advertisers spent $70 billion on programmatic ads in 2020. In 2021, this number increased to $167 billion and continued to grow. Programmatic advertisi

    Feb 17, 2023

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