An out-stream video ad refers to a form of video advertisement that operates independently of a video player, usually integrated within the content of a webpage or application. Unlike conventional in-stream video ads, which merge into a video stream (e.g., before, during, or after a video), out-stream video ads are crafted explicitly for display in contexts where video content is absent.
Outstream ads are commonly situated within an article’s body, amid blocks of text, or within other content sections. They initiate automatically as a user scrolls to the ad’s location on the page and halt or pause when it goes out of the user’s view. Users can frequently engage with out-stream ads by clicking on them for more information or to access the advertiser’s website.
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