The IMA SDK, short for Interface Media Arts Software Development Kit, is a tool designed to simplify the process of incorporating multimedia advertisements into your web platforms and applications. These SDKs empower you to request ads from any ad server conforming to the VAST standard and efficiently oversee ad playback within your applications.
When utilizing IMA client-side SDKs, you retain complete control over the content video playback, with the SDK seamlessly managing ad playback. Advertisements are displayed through a separate video player that overlays your application’s content.
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