The completion rate is an essential metric that helps advertisers and publishers assess how engaging and relevant their video ad content is to the audience. A high completion rate indicates that the video content resonated well with viewers, encouraging them to watch the ad. In contrast, a low completion rate may suggest that the ad may not capture viewers’ attention or align with their interests.
People often express the completion rate as a percentage, and they calculate it using the following formula:
Completion Rate % = (Number of viewers who completed the video / Total number of viewers) x 100
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