An ad audience refers to a specific group of individuals or users targeted to receive a particular advertisement based on specific criteria. Advertisers and marketers use ad audiences to ensure that their ads are delivered to the most relevant and interested users, increasing the chances of achieving their advertising goals. Advertisers can optimize their ad spend by using ad audiences, ensuring that their ads reach the most relevant users who are more likely to engage with the content and take the preferred action, such as making a purchase, clicking on the ad, or signing up for a service.
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