According to Statista’s research, in 2020, the mobile advertising market reached a record 223 billion dollars worldwide, and according to the latest forecasts, it will reach 339 billion by 2023. The share of mobile devices in digital ad spending worldwide is already 60% and will only increase in the near future! As you can see, the leading advertising efforts are explicitly aimed at mobile devices.
There are simple and logical explanations for this. The effectiveness of advertising on mobile devices is outstanding. Companies still have the opportunity to use different tools, methods, and formats to promote their brands, products, and services through smartphone and tablet users worldwide.
Every year the time that people spend using gadgets is growing. According to forecasts, by 2023 the number of smartphone users will increase to 6.84 billion. By comparison, that number was 3.67 billion in 2016. In 2019, the reported daily average hours spent on cell phones was 3 hours. This increased to 3.7 hours (3 hours 42 minutes) in 2020, and more than 4.5 hours in 2023. And grew further to 4 hours in 2021. But even so, you can see, mobile advertising is a powerful and highly effective tool.
The rapid growth in the number of smartphone users and the increased amount of time people spend using their phones and various apps have determined the dawn of mobile advertising. Almost every company uses this segment to promote its products or services and develop its brand, increasing its global visibility.
Besides the growth of screen time among mobile device users, there are several other reasons why smartphone advertising has become so necessary, helpful, and effective.
It used to be that only niche brands used ads in smartphone games. But now everybody plays mobile games. One of the reasons for this is quarantine. In the first year since it began, the number of active gamers on mobile devices has increased by 17%. Hence, there has been a growth in the activity of in-game ads. Many smartphone app developers were able to gain revenue through this significantly. This also applies to advertisers.
Mobile e-commerce is expected to account for nearly 70% of all online retail sales by 2024. That’s about $4.5 trillion. And most importantly, people are now more likely to shop via a smartphone rather than a computer or laptop.
All this gives an excellent ground for the development of mobile advertising. And now, many companies make advertising on portable devices a priority – mobile-first. It means that standard advertising methods and tools are gradually transforming.
It is an expected and legitimate phenomenon. This approach has several objective advantages:
Let’s discover what are the most popular mobile advertising formats and types (classical and trending) that are actively used now.
Gradually they are being abandoned, but the share of banner advertising is still relatively high. It is the most common classic advertising format that everybody knows.
Mobile banners benefits:
In-stream
The classic advertising tool when watching videos. It gives accurate targeting and is relatively cheap to produce.
Users take it well and there are lots of formats and types of in-stream video ads:
Out-of-stream
In this case, the demonstration of the Ad occurs in non-video environments;
Mobile video ads benefits:
Playable
A new advertising technology that allows users to interact with promotions. You can make a swipe, move your fingers across the screen, and pass the game. This format causes more motivation to click on the link or make a purchase;
Rewarder
Playing a game and want to get a new achievement? Just view this short advertisement and get the reward!
In-Game ads benefits:
Native advertising, as its name suggests, is consumer-focused and intuitively fits into the environment in which it occurs.
Native ads benefits:
To increase conversion rates, this form of advertisement uses a wide range of animation effects, such as expanding, parallax, hovering, and more, or mimicking user behavior.
Rich Media benefits:
The main drawback is the power requirements of the device. It looks great, but the rapid growth of efficiency from VR advertising should be expected with the increasing share of smartphones with powerful CPU/GPU, and 5G support;
VR ads benefits:
Mainly used by e-commerce businesses, the main advantage of the tool is that the user can immediately buy or order a product.
Shoppable ads benefits:
Follow these simple rules to launch high-performing campaigns and create mobile-friendly ads!
Be sure that all elements including headlines, text, buttons, visual graphics, and animation are seen even on old phones with less than 320px screens. It is the main rule. You’re just wasting your budget if your ad doesn’t fit on the user’s screen!
Mobile devices are used to interact with content quickly, so it is especially important to create short and fast ads. No matter how much money you invest in a video, if it lasts 5 minutes, no one will watch it to the end. This also applies to other ad formats.
Mobile advertising gives marketers enormous targeting capabilities! Device ID, operation system, browser, device brand and model, and powerful abilities to use geo-targeting! Do not lose your chance to make the most of it!
Our tech staff and AdOps are formed by the best AdTech and MarTech industry specialists with 10+ years of proven track record!
The modern user spends at least several hours a day with their smartphone. Coverage is constantly increasing, and the number of sites and services adapted to work through mobile devices is multiplying. Hence the constant growth of interest in mobile advertising. Various formats are available, and creating content does not require significant financial investments. And another important factor is the high accuracy of analytics. Therefore, it is no surprise that mobile advertising is rising so rapidly!
Contact us whenever you want to launch a successful mobile advertising campaign using various ad formats! BidsCube will provide you with the best solution!