Publishers
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Measuring Ad Performance: Key Metrics and Analytics
General Metrics To general metrics, we can refer to commonly used or applicable across various advertising campaigns or marketing strategies. These are common indicators that can be used to understan
Sep 01, 2023 -
5 Challenges Independent Publishers Face Monetizing Digital Content in 2023
In the ever-evolving landscape of digital content, independent publishers have emerged as powerful players, producing diverse and unique material that caters to niche audiences. However, despite rapid
Aug 18, 2023 -
What Is Bidstream Data In Programmatic Advertising?
The Definition of Bidstream Data Generally, bidstream data is a powerful instrument for making advertisement campaigns more efficient. It involves specific data that helps advertisers to understand
Jul 06, 2023 -
Header Bidding&Prebid: Explained
What is Header Bidding? It is important to note that this is a modern alternative to the old-fashioned waterfall method. Header bidding is an advanced ad-serving technique that helps publishers to of
Jun 26, 2023 -
4 Main Components Of Programmatic World [SSP, DSP, AdExchange, DMP]
As Statista shows in their research, American advertisers spent $70 billion on programmatic ads in 2020. In 2021, this number increased to $167 billion and continued to grow. Programmatic advertisi
Feb 17, 2023 -
How cookieless Advertising may affect Video Publishers and Advertisers’ Copy
Recently there have been a lot of conversations and arguments according to the third-party cookies and the end of their usage. All over the world marketers and media moguls share their thoughts about
Sep 23, 2021