Publishers

General Metrics To general metrics, we can refer to commonly used or applicable across various advertising campaigns or marketing strategies. These are common indicators that can be used to understan

In the ever-evolving landscape of digital content, independent publishers have emerged as powerful players, producing diverse and unique material that caters to niche audiences. However, despite rapid

The Definition of Bidstream Data  Generally, bidstream data is a powerful instrument for making advertisement campaigns more efficient. It involves specific data that helps advertisers to understand

What is Header Bidding? It is important to note that this is a modern alternative to the old-fashioned waterfall method. Header bidding is an advanced ad-serving technique that helps publishers to of

As Statista shows in their research, American advertisers spent $70 billion on programmatic ads in 2020. In 2021, this number increased to $167 billion and continued to grow. Programmatic advertisi

Recently there have been a lot of conversations and arguments according to the third-party cookies and the end of their usage. All over the world marketers and media moguls share their thoughts about