Ad Network

In 2024, the digital advertising ecosystem experienced huge rises, with global ad volume hitting $1.1 trillion for the year, the highest ever. Several companies outside the technology industry also kn

The landscape of mobile app monetization has undergone significant changes in recent years. As competition intensifies and user acquisition costs continue to rise, relying solely on large ad networks

In the early days of print publishers transitioning to the digital realm, they quickly realized the importance of generating revenue online. Their primary source of income had been advertising, so the

Ad networks and ad exchanges connect advertisers and publishers but operate differently. Ad networks bundle inventory for sale, while ad exchanges facilitate real-time bidding on individual impression