A seller ID is a distinctive code allocated to a particular seller or publisher within the digital advertising ecosystem. This code aids in differentiating and monitoring individual sellers or publishers involved in advertising transactions, particularly in the realm of programmatic advertising. The significance of Seller IDs is paramount for the streamlined operation of the adtech sector. They empower advertisers and buyers to recognize and engage with specific publishers or platforms from which they intend to procure advertising space. This recognition ensures that ads are showcased on pertinent websites, effectively reaching the desired target audiences.
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