Non-Personally Identifiable Information (Non-PII) pertains to data that lacks the direct capacity to pinpoint a specific individual. Unlike Personally Identifiable Information (PII), which can isolate or establish contact with a person, Non-PII encompasses information of a more general nature that cannot be linked back to an individual.
Non-Personally Identifiable Information (Non-PII) covers a range of data categories, including demographic information (like age, gender, and location), user behavior on websites (such as time spent on the site and page visits), device specifications (such as device type and operating system), and aggregated data with all personal identifiers removed.
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