Cost per click (CPC) is an online advertising pricing model in which advertisers pay a predetermined amount each time a user clicks on their ad. People frequently use CPC in online advertising platforms like Google Ads and Bing Ads, as well as across various online display networks.
In a CPC model, advertisers bid on keywords or ad placements, indicating the maximum amount they are willing to pay for a click. The ad platforms then consider these bids and other aspects, such as ad quality and relevance, to determine the ad’s position in search results or websites. Advertisers choose their charges based on the amount they bid for each click an ad receives from users.
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