Brand safety refers to the measures and practices taken by advertisers, publishers, and ad platforms to protect their brand’s reputation from association with harmful, inappropriate, or controversial content. It is a critical concern in the digital advertising ecosystem, where ads can appear on various websites, apps, and content platforms.
The online environment is vast and dynamic, and there is a possibility that ads may appear alongside content that is not aligned with a brand’s values or may be considered offensive, harmful, or damaging. Brand safety aims to prevent such occurrences and safeguard the brand’s image and credibility.
Our tech staff and AdOps are formed by the best AdTech and MarTech industry specialists with 10+ years of proven track record!
