An ad call, or an ad request, is a signal transmitted from an ad slot or ad unit on a publisher’s website to an ad tech platform. The primary objective of this ad call is to kickstart the sequence of events that ultimately results in an advertiser’s ad content being delivered to the website and appearing on a user’s web browser. These ad calls usually carry user information sourced from cookies stored on their devices.
See how our expertise can help you to earn more
Our tech staff and AdOps are formed by the best AdTech and MarTech industry specialists with 10+ years of proven track record!
Share:
