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Native Ads vs Programmatic: What’s the Difference and Can You Combine Them
Native describes an advertising format that follows the surrounding content and interface. Programatic is an automated way of purchasing and selling media via DSPs, SSPs, and ad exchanges. Agencies a
Header Bidding vs Open Bidding: Which Setup Earns Publishers More
In header bidding, multiple SSPs can bid for ad space before the publisher ad server ultimately makes a decision. Google Open Bidding works server-to-server inside Google Ad Manager. Client-side bidd
B2B Programmatic Advertising: How to Reach Decision-Makers at Scale
B2B purchasing almost always works through a number of people, with divergent priorities. That lets programmatic campaigns target companies, roles, content topics and known account activity. The firm
Programmatic Native Ads: How They Work and When to Use Them
Programmatic native ads follow the visual style and content flow of the platform where it appears. Programmatic technology lets buyers access native inventory through DSP and SSP auctions instead of
Programmatic Advertising vs Google Ads: Which One Fits Your Strategy
Google has a single purchasing platform about Google Search, YouTube, Shopping, apps, and the Google Display Network, called Google ads. Programmatic advertising, a more broad (in a sense) media-buyi
Programmatic Ads vs Display Ads: Key Differences and Use Cases
Display advertising is an ad format. Programmatic advertising is a method for buying and selling media. You can buy a banner through an automated auction or from a manual publisher agreement. Program