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Cross Channel Campaigns That Work: From Awareness to Conversion
Customers don’t think in channels. They Google search, they scroll on Instagram, they check email, watch streaming TV and visit websites without really caring which marketing team is running wha
Healthcare Digital Marketing: How to Reach and Retain Patients Online
How patients search for and select healthcare providers will never be the same again. Today, 77% of patients use search engines leverage search engines when booking an appointment and 60% want to sche
Financial Services Go Digital: Marketing Strategies That Convert
Since the start of 2010, branch visits have fallen by more than half. Today, 89% of bank customers interact with financial institutions through digital channels as their primary means to engage with b
Advertising Fallacies: 10 Real-World Examples Marketers Still Fall For
You see dozens of ads every day that fail to actually tell you why you might buy the product. Instead, they depict celebrities using it, manufacture false urgency or suggest that everyone else is in o
Top Programmatic Metrics That Define Campaign Success
Programmatic advertising has overtaken manual media buying. In 2024, the global programmatic market exceeded $650 billion. It accounts for over 82% of digital ad spend. In the United States alone, mor
Targeted Advertising Algorithms Explained: How They Track and Convert
The digital advertising landscape has grown into a trillion‑dollar industry. As Statista indicates, marketers all around the world have already invested more than $1 trillion in advertising previous