Publishers

In recent years, there has been a renewed emphasis on optimizing the collaboration and synergy among various programmatic elements and market players in the advertising landscape. This discussion incl

In today’s world, creating a unique ad tech product from the ground up can be a challenging task. Luckily, white-label software is here to save the day. It offers businesses a cost-effective and

Choosing the right metrics for estimating effectiveness in digital advertising is crucial for several reasons. Above all, the choice of metrics directly influences the accuracy of performance evaluati

Navigating the treacherous waters of digital content monetization in 2023 is like a daring tightrope walk for independent publishers, where they must balance the delicate wire of innovation while jugg

Being into brand promoting and advertising, you might have heard the phrase ‘bidstream data.’ But do you understand what bidstream is about and what data it creates? In easy words, bidstre

Significantly improving the efficiency of advertising ecosystems is a dream of almost every digital publisher. It’s great when the commercial space embedded in a website generates the maximum financ