ProgrammaticAdvertising

Streaming now dominates the television landscape. In the United States, connected TV (CTV) and other streaming outlets make up 43.8% of all television time as of March 2025, a ten‑point gain in just

No longer is the ad tech ecosystem a niche corner of marketing; it’s the plumbing behind nearly every human interaction people have with brands in the digital age. Digital advertising underpinned an

Today’s advertisers face a fundamental choice: how to buy media. Do you negotiate one‑to‑one with the publishers? Digital video advertising already almost 60% of all TV/ video ad spend, and goin

Imagine media buying as air travel. Automation puts the jet on autopilot and plots the fastest path; manual control lets a seasoned pilot hug the scenic route. Marketers face the same choice: programm

ChatGPT can write a headline in seconds. Midjourney can draw a billboard in minutes. It’s no surprise that brand teams wonder if generative AI in advertising is a gift or a risk. eMarketer says mark

Free-to-play games rule the app stores, yet many developers still Google how much do mobile games make per ad. The question matters because ads now sit beside in-app purchases as a core money source.