ProgrammaticAdvertising

ChatGPT can write a headline in seconds. Midjourney can draw a billboard in minutes. It’s no surprise that brand teams wonder if generative AI in advertising is a gift or a risk. eMarketer says mark

Free-to-play games rule the app stores, yet many developers still Google how much do mobile games make per ad. The question matters because ads now sit beside in-app purchases as a core money source.

Tap into the potential of third-party advertising to maximize your ad reach and boost campaign effectiveness. Explore benefits, strategies, and success stories in digital advertising.

Explore how programmatic advertising is revolutionizing marketing strategies. Learn about its applications and benefits through various examples and use cases. Understand why 88% of digital display ad

Automation now drives more than 90 % of U.S. digital display spend. However, most marketers still confuse the two engines powering that automation: the Demand Side Platform vs Supply Side Platform. Th

When you define programmatic advertising, it is crucial to keep track of small details. For instance, every single second, more than 350,000 programmatic ad impressions go up for auction around the wo