Guide

The smartphone and mobile app boom has turned in-app advertising into the rockstar of the marketing world. The in-app advertising era began in the mid to late 2000s. Advertisers quickly recognized the

In today’s world, creating a unique ad tech product from the ground up can be a challenging task. Luckily, white-label software is here to save the day. It offers businesses a cost-effective and

With the constantly evolving digital landscape, the competition for data has intensified. Corporations seek to gather data to boost their marketing and advertising tactics, whereas users are becoming

According to Statista’s research, in 2020, the mobile advertising market reached a record 223 billion dollars worldwide, and according to the latest forecasts, it will reach 339 billion by 2023. T