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BIDSCUBE BLOG
Digital Marketing for Automotive Industry: Building Campaigns That Drive Sales
Most car shoppers start online, even when they plan to buy in person. McKinsey reports that almost 60% of potential buyers under 45 prefer to purchase online. That shift changes how dealerships, OEMs,
How to Calculate eCPM and Improve Your Ad Revenue
BidsCube operates with publishers and ad platform teams who need to manage their daily operations between CPM and CPC and CPA deals. The IAB reports that programmatic advertising revenue reached $109.
Digital Marketing for Hospitality: Win More Bookings Online
Travelers compare options fast. They jump between metasearch, OTAs, review sites, social feeds, and hotel websites. In Europe, HOTREC noted that Google Hotel Ads reached an 80% usage share by 2023, wh
Ad Server vs DSP: What Is the Difference?
People often compare Ad Server vs DSP as if they do the same job. They do not. An Ad Server focuses on ad delivery, tracking, and reporting. A DSP operates as a specialized system which performs media
Rebuilding Trust in Programmatic: What Quality Means Beyond MFA
In the post-MFA era of sites and fake metrics, the understanding of traffic quality in programmatic advertising has completely dissolved. Today, it does not mean the absence of bots and fraud-preventi