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First-Party Data Strategy for Publishers: How to Collect and Monetize It
First-party data comes from readers, subscribers, app users, as well as site visitors. Publishers collect first-party data via registrations, newsletters, paywalls, surveys, loyalty programs, and beh
Programmatic Curation: What It Is, How It Works and Why It Matters
Curation packages selected inventory with data signals before buyers bid. A curator sits between publishers and advertisers to build curated deals. Curated packages usually reach buyers through a dea
Retail Media Networks Explained: What They Are, How They Work and How Brands Buy Ads on Amazon
A retailer-owned is a type of ad platform called a retail media network. They are used by brands to target shoppers close to the point of purchase. Searches, carts, loyalty programs and purchases all
What Is Programmatic Audio Advertising and How Does It Work
Programmatic audio involves media buying automation to place ads in digital audio content. In layman’s terms, audio ads can run in podcasts, streaming music, digital radio, smart speakers and c
History of Digital Advertising: From the First Banner to the Programmatic Era
The history of digital advertising begins with a single clickable banner in 1994. It triggered, a journey of over a decade, through search, social media, programmatic auctions, connected TV (CTV), ret
The Rising Importance of Connected TV in Digital Marketing
Connected TV (CTV) has transformed how brands engage with audiences by merging the broad reach of traditional television with the precision and targeting strengths of digital advertising. As more view