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Financial Services Go Digital: Marketing Strategies That Convert
Since the start of 2010, branch visits have fallen by more than half. Today, 89% of bank customers interact with financial institutions through digital channels as their primary means to engage with b
Advertising Fallacies: 10 Real-World Examples Marketers Still Fall For
You see dozens of ads every day that fail to actually tell you why you might buy the product. Instead, they depict celebrities using it, manufacture false urgency or suggest that everyone else is in o
Top Programmatic Metrics That Define Campaign Success
Programmatic advertising has overtaken manual media buying. In 2024, the global programmatic market exceeded $650 billion. It accounts for over 82% of digital ad spend. In the United States alone, mor
Targeted Advertising Algorithms Explained: How They Track and Convert
The digital advertising landscape has grown into a trillion‑dollar industry. As Statista indicates, marketers all around the world have already invested more than $1 trillion in advertising previous
Ad Network vs. Ad Exchange: Understanding the Differences and Choosing the Right Platform
Ad networks and ad exchanges connect advertisers and publishers but operate differently. Ad networks bundle inventory for sale, while ad exchanges facilitate real-time bidding on individual impression
From Scratch to Scale: How to Build Your Own Ad Network
In 2024, the digital advertising ecosystem experienced huge rises, with global ad volume hitting $1.1 trillion for the year, the highest ever. Several companies outside the technology industry also kn