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  • Unlocking Publisher Revenue Growth with PMP and Programmatic Guaranteed Deals Unlocking Publisher Revenue Growth with PMP and Programmatic Guaranteed Deals
    #Publishers #Success Strategies

    In today’s rapidly evolving programmatic advertising ecosystem, publishers are challenged to grow revenue while adapting to fundamental changes in technology, privacy regulation, and buyer expectati

    Apr 25, 2025
  • Common Fallacies in Advertising That Kill Campaign Performance Common Fallacies in Advertising That Kill Campaign Performance
    #Ad Performance #Advertisers #Advertising

    False claims travel faster than facts, especially in advertising. The evidence shows that misleading information spreads 70 % farther on social media than truthful information, siphoning budgets and

    Apr 20, 2025
  • In-Game Advertising: Opportunities in the Gaming Industry In-Game Advertising: Opportunities in the Gaming Industry
    #In-App #Success Strategies

    In-game advertising puts your brand inside the action. From virtual billboards to reward-based ads, learn how to engage gamers without interrupting gameplay — and boost ROI while you’re at it.

    Apr 14, 2025
  • How to Combat Ad Fraud and Improve Campaign Performance How to Combat Ad Fraud and Improve Campaign Performance
    #Advertising

    Ad fraud is on the rise, draining marketing budgets and distorting results. This guide explains how to detect fraud, prevent it using tools and strategies, and protect your ad spend.

    Apr 11, 2025
  • Header Bidding vs Waterfall: Key Differences and Best Use Cases Header Bidding vs Waterfall: Key Differences and Best Use Cases
    #Header Bidding

    In the evolving world of programmatic advertising, efficiency and revenue optimization are the top priorities for publishers. As competition grows, finding the most effective monetization model become

    Apr 02, 2025
  • Cookieless Advertising: Adapting to a Privacy-First Web Cookieless Advertising: Adapting to a Privacy-First Web
    #CookieFreeAdvertising #Cookies

    With third-party cookies disappearing, marketers need new ways to target audiences. This guide covers real-world strategies like first-party data and contextual ads that respect user privacy while dri

    Mar 24, 2025
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