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Header Bidding&Prebid: Explained
Significantly improving the efficiency of advertising ecosystems is a dream of almost every digital publisher. It’s great when the commercial space embedded in a website generates the maximum financ
Top-6 Most Common Programmatic Advertising Types and Formats
During the last decade, the whole marketing industry got changed by programmatic advertising. Programmatic ads appeared in every classic format, making them more efficient and purpose-dedicated. The r
The best 18 Advertising and Marketing Events to Attend In 2023 / Q2-Q3
In 2023, professionals of all levels related to the advertising world have planned many marketing conferences. These events bring together specialists from various industries to discuss the latest mar
The Role of Big Data in Programmatic Advertising
Data is an incredibly valuable resource for the 21st century, comparable to petroleum. With the rapidly increasing volumes of information and data that are constantly emerging and diverse, it is no lo
