BIDSCUBE BLOG

Choosing the right metrics for estimating effectiveness in digital advertising is crucial for several reasons. Above all, the choice of metrics directly influences the accuracy of performance evaluati

Navigating the treacherous waters of digital content monetization in 2023 is like a daring tightrope walk for independent publishers, where they must balance the delicate wire of innovation while jugg

With the constantly evolving digital landscape, the competition for data has intensified. Corporations seek to gather data to boost their marketing and advertising tactics, whereas users are becoming

New technologies of Internet advertising have opened extra opportunities. Programmatic tools brought many benefits – from controlling what audience the ad is demonstrated to the simplicity of th

Being into brand promoting and advertising, you might have heard the phrase ‘bidstream data.’ But do you understand what bidstream is about and what data it creates? In easy words, bidstre

Significantly improving the efficiency of advertising ecosystems is a dream of almost every digital publisher. It’s great when the commercial space embedded in a website generates the maximum financ