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  • Back to Basics: The History of Digital Advertising Back to Basics: The History of Digital Advertising
    #DigitalAdvertising #History

    The journey of online advertising is a captivating narrative of ingenuity and evolution. During the early days of the Internet, online advertising had limited itself to basic banner ads and emails, wh

    Dec 07, 2023
  • In-App Advertising Guide: Types, Advantages&Best Practices In-App Advertising Guide: Types, Advantages&Best Practices
    #Guide #In-App #Success Strategies

    The smartphone and mobile app boom has turned in-app advertising into the rockstar of the marketing world. The in-app advertising era began in the mid to late 2000s. Advertisers quickly recognized the

    Oct 26, 2023
  • Complete Guide to the White-Label AdTech Solutions Complete Guide to the White-Label AdTech Solutions
    #Advertisers #Guide #Publishers #White Label Solution

    In today’s world, creating a unique ad tech product from the ground up can be a challenging task. Luckily, white-label software is here to save the day. It offers businesses a cost-effective and

    Oct 13, 2023
  • Programmatic Advertising Market in Numbers: 2022-2024 Analytics and Forecasts Programmatic Advertising Market in Numbers: 2022-2024 Analytics and Forecasts
    #Analytics #Trends

    As the world cautiously emerged from the grips of the COVID-19 pandemic in 2021, hopes for a sustained economic recovery were on the horizon. However, 2022 brought unforeseen geopolitical upheaval whe

    Sep 28, 2023
  • Top-5 Challenges and Focus Areas for Advertisers in 2023 Top-5 Challenges and Focus Areas for Advertisers in 2023
    #Advertisers #Trends

    Back in 2020, when the pandemic started, brands had to swiftly adapt their marketing tactics and content plans to accommodate remote work, supply chain disruptions, and service delays. Even three year

    Sep 18, 2023
  • Top Advertising, Ad Tech & Marketing Events to Attend In 2023 Q4 Top Advertising, Ad Tech & Marketing Events to Attend In 2023 Q4
    #Events #Trends

    Navigating the ocean of marketing requires a constant pulse on the latest trends, strategies, and technologies. As we prepare for the final quarter of 2023, an array of captivating marketing conferenc

    Sep 06, 2023
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