Playable ads are interactive advertising formats that permit users to engage with a mini-version or a preview of a mobile game or app directly within an ad. They provide users with an interactive and immersive experience, allowing them to try out a game or app before downloading or purchasing.
Playable ads appear in mobile apps, websites, or other mobile games. When users encounter a playable ad, they can interact with it by tapping, swiping, or performing specific actions within the ad itself. Users can actively experience the advertised app or game’s gameplay, mechanics, or features through this interactivity.
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