A mid-roll ad is an online video advertisement strategically placed within the midst of a video content piece, be it on a website, streaming platform, or social media site. These ads play a crucial role in video monetization strategies, enabling content publishers to earn revenue by showcasing ads to their audience while watching the video. One of the significant advantages of mid-roll ads is their higher engagement rates compared to pre-roll ads, as viewers are already engrossed in the content and more receptive to watching an ad during a break. This format presents a practical opportunity for advertisers to capture the viewer’s attention at a point when they are actively involved in the video experience.
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