The manual bidding strategy is a method where advertisers have the flexibility to establish their maximum cost-per-click (CPC) for their advertisements. In this approach, advertisers need to thoughtfully assess the significance of each keyword or phrase and determine the bid amount accordingly.
Typically, advertisers depend on their experience, analysis, and intuition based on past keyword performance data to inform their bidding decisions. Implementing this strategy requires considerable patience, time, and a solid understanding of PPC (pay-per-click) to achieve a favorable return on investment (ROI).
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