Cookies Explained: First, Second&Third-party Customer Data
With the constantly evolving digital landscape, the competition for data has intensified. Corporations seek to gather data to boost their marketing and advertising tactics, whereas users are becoming
Real-Time Bidding (RTB) & Programmatic: The Same Thing?
New technologies of Internet advertising have opened extra opportunities. Programmatic tools brought many benefits – from controlling what audience the ad is demonstrated to the simplicity of th
What Is Bidstream Data In Programmatic Advertising?
Being into brand promoting and advertising, you might have heard the phrase ‘bidstream data.’ But do you understand what bidstream is about and what data it creates? In easy words, bidstre
Top-6 Most Common Programmatic Advertising Types and Formats
During the last decade, the whole marketing industry got changed by programmatic advertising. Programmatic ads appeared in every classic format, making them more efficient and purpose-dedicated. The r
The best 18 Advertising and Marketing Events to Attend In 2023 / Q2-Q3
In 2023, professionals of all levels related to the advertising world have planned many marketing conferences. These events bring together specialists from various industries to discuss the latest mar
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