Maria Chou

CTV programmatic buying is shifting from broad, fixed targeting rules toward predictive models that assess the value of each impression opportunity in real time. Instead of applying the same bid logic

Retail media is evolving beyond its traditional role as a bottom-of-the-funnel channel. While retailer websites and apps remain important for reaching shoppers close to purchase, retail media networks

Across programmatic, more and more companies desire to go beyond simply taking part in private marketplaces and begin building their own. Various platforms, including retail media networks, commerce m

It is all about programmatic display, where buyers can reconfigure their bids, budgets, audiences and creative while a campaign is live. By using a DSP, you can gain access to inventory on thousands

Native describes an advertising format that follows the surrounding content and interface. Programatic is an automated way of purchasing and selling media via DSPs, SSPs, and ad exchanges. Agencies a

In header bidding, multiple SSPs can bid for ad space before the publisher ad server ultimately makes a decision. Google Open Bidding works server-to-server inside Google Ad Manager. Client-side bidd