Programmatic Curation: What It Is, How It Works and Why It Matters
Curation packages selected inventory with data signals before buyers bid. A curator sits between publishers and advertisers to build curated deals. Curated packages usually reach buyers through a dea
Retail Media Networks Explained: What They Are, How They Work and How Brands Buy Ads on Amazon
A retailer-owned is a type of ad platform called a retail media network. They are used by brands to target shoppers close to the point of purchase. Searches, carts, loyalty programs and purchases all
What Is Programmatic Audio Advertising and How Does It Work
Programmatic audio involves media buying automation to place ads in digital audio content. In layman’s terms, audio ads can run in podcasts, streaming music, digital radio, smart speakers and c
The Rising Importance of Connected TV in Digital Marketing
Connected TV (CTV) has transformed how brands engage with audiences by merging the broad reach of traditional television with the precision and targeting strengths of digital advertising. As more view
How to How to Prevent Ad Fraud and Improve Campaign Results
Ad fraud is a big problem that’s still wasting money, messing up reports, and tricking campaign algorithms into thinking fake activity is real.
OTT Monetization Strategies: How to Maximize Revenue from Your Platform
OTT platforms are inherently designed to be monetised in numerous formats. Below are a few of the primary OTT monetization strategies you can use to maximize monetization on your video content on all
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