BidsCube Partners with Huawei for Premium Ad Inventory Integration

Jun 24, 2024

In a significant development in the ad tech industry, BidsCube has partnered with Huawei. This collaboration opens up new avenues for advertisers using BidsCube’s Demand Side Platform to launch targeted campaigns with enhanced efficiency and reach. In this article, we delve into the genesis of this partnership, its strategic advantages, and how it can revolutionize your digital marketing strategies.

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The advertising technology landscape constantly evolves, with companies seeking innovative solutions to enhance their digital marketing efforts. One such groundbreaking development is the partnership between BidsCube and Huawei, which has led to a direct integration that allows advertisers to tap into Huawei’s premium inventory. This collaboration marks a significant milestone for BidsCube, offering unique opportunities for our Demand Side Platform users to create highly targeted campaigns. In this blog post, we will delve into the details of this integration, its benefits, and how advertisers can leverage it to optimize their marketing strategies.

The Genesis of BidsCube and Huawei Partnership

BidsCube has always been at the forefront of ad tech innovation, striving to provide its clients with the best tools and opportunities to succeed in a competitive market. The partnership with Huawei, a global leader in telecommunications and consumer electronics, is a testament to BidsCube’s commitment to excellence. By integrating directly with Huawei, BidsCube can offer advertisers access to a vast and high-quality inventory that was previously out of reach.

This integration is not just a technical achievement but also a strategic move that positions BidsCube as a leading player in the ad tech industry. Huawei’s extensive user base and advanced technology infrastructure complement BidsCube’s robust DSP capabilities, creating a synergy that promises exceptional results for advertisers.

Key Features

The partnership between BidsCube and Huawei brings several unique features that set it apart from other ad inventory partnerships. Here are some of the key highlights:

Access to Huawei’s Premium Inventory

One of the most significant advantages of this partnership is access to Huawei’s premium inventory, which includes high-traffic platforms and apps exclusive to Huawei’s ecosystem. Advertisers can now reach a more diverse and engaged audience, increasing the potential for higher conversion rates and better campaign performance.

Dedicated Campaign Creation Section

Understanding the importance of tailored advertising, BidsCube has introduced a dedicated section within its DSP to create campaigns targeting Huawei’s traffic. This feature streamlines the process for advertisers, allowing them to design and execute campaigns with precision. The intuitive interface ensures that even those new to the platform can navigate and utilize it effectively.

Enhanced Targeting Capabilities

With Huawei’s advanced data analytics and user insights, advertisers can achieve more refined targeting. This means campaigns can be tailored to specific demographics, interests, and behaviors, resulting in more relevant and impactful ads.

Comprehensive Reporting and Analytics

Transparency and performance tracking are crucial in digital advertising. BidsCube’s integration with Huawei provides comprehensive reporting and analytics tools that give advertisers detailed insights into their campaign performance. This data-driven approach allows for continuous optimization and better decision-making, ultimately leading to more successful advertising efforts.

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How to Create Campaigns with Huawei Traffic on BidsCube DSP

Creating campaigns targeting Huawei’s premium inventory is a straightforward process, thanks to the dedicated section on BidsCube’s DSP. Here’s a step-by-step guide to help advertisers get started:

Step 1: Access the Huawei Campaign Section

Log in to your BidsCube DSP account and navigate to the campaign creation section. You will find a dedicated section for Huawei traffic, specifically designed to facilitate the creation of campaigns targeting this inventory.

Step 2: Define Your Campaign Objectives

Clearly outline your campaign objectives. This will help in selecting the right targeting options and ad formats.

Step 3: Set Your Targeting Parameters

Utilize the advanced targeting capabilities to define your audience. You can choose from various demographic, geographic, and behavioral criteria to ensure your ads reach the most relevant users within Huawei’s ecosystem.

Step 4: Choose Ad Formats and Creatives

Select the appropriate ad formats that align with your campaign goals. BidsCube supports various formats, including display, video, and native ads. Upload your creatives and make sure they meet Huawei’s specifications for optimal performance.

Step 5: Set Your Budget and Bidding Strategy

Determine your campaign budget and bidding strategy. BidsCube’s DSP offers flexible budgeting options and bidding models, allowing you to control costs while maximizing your reach and engagement.

Step 6: Launch and Monitor Your Campaign

Once everything is set, launch your campaign and monitor its performance through BidsCube’s comprehensive analytics dashboard. Based on real-time data, make necessary adjustments to ensure your campaign stays on track and achieves its objectives.

Success Stories: Advertisers Reaping the Benefits

Several advertisers have already experienced significant success by leveraging the BidsCube-Huawei integration. For instance, a leading e-commerce brand saw a 35% increase in conversions and a 20% reduction in CPA after targeting Huawei’s premium inventory. Similarly, a global travel agency reported a 50% improvement in CTR and a substantial boost in brand visibility.
These success stories highlight the potential of this integration to transform advertising campaigns and deliver exceptional results. Combining BidsCube’s advanced DSP features and Huawei’s high-quality inventory creates a powerful platform for advertisers to achieve their marketing goals.

Future Prospects and Enhancements

The partnership between BidsCube and Huawei is just the beginning. Both companies are committed to continuously enhancing the integration to provide advertisers with even more value. Future updates may include additional targeting options, new ad formats, and further improvements in reporting and analytics.

Moreover, BidsCube plans to expand its partnerships with other leading tech companies, creating a broader and more diverse inventory pool for its clients. This strategic approach ensures that BidsCube remains at the cutting edge of ad tech, delivering innovative solutions that drive success.


The direct integration between BidsCube and Huawei represents a significant leap forward in the ad tech industry. By offering access to Huawei’s premium inventory and providing dedicated tools for creating targeted campaigns, BidsCube empowers advertisers to achieve better results and higher returns on investment. As this partnership continues to evolve, advertisers can look forward to even more opportunities to enhance their digital marketing efforts.

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