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Digital Marketing for eCommerce: Boost Sales with Data-Driven Ads
In 2025, eCommerce competition reached an all-time high. It is expected to continue in 2026. There are more than 24 million online stores worldwide. To stand out, you need more than competitive prices
The Power of Programmatic Advertising Strategy
Explore strategic approaches to programmatic advertising strategy. Learn how data-driven decisions, technology integration, and creative personalization can transform your programmatic strategy for lo
The Real Economics of SSP Ownership in 2026: When Scale Meets Efficiency
In AdTech, owning a platform such as an SSP is often perceived as a sign of power. In reality, this is a complex equation that has numerous solutions and problems with it. The early-2020s wave of “B
Why Hybrid Doesn’t Always Mean Better: The Hidden Complexity of Dual-Stack Monetisation
In theory, running multiple monetisation stacks can maximize yield. In practice, it often splits it. Over the past few years, publishers have adopted dual-stack approaches that combine several SSPs or
Cross Channel Campaigns That Work: From Awareness to Conversion
Customers don’t think in channels. They Google search, they scroll on Instagram, they check email, watch streaming TV and visit websites without really caring which marketing team is running wha
Healthcare Digital Marketing: How to Reach and Retain Patients Online
How patients search for and select healthcare providers will never be the same again. Today, 77% of patients use search engines leverage search engines when booking an appointment and 60% want to sche