-
Bidscube
- Blog
BIDSCUBE BLOG
What Is OpenRTB and How Does It Power Programmatic Advertising
First introduced in 2013, OpenRTB is the universal language of real-time ad auctions for both the buyers and sellers. A structured bid request is sent by an SSP and a bid response is returned by DSPs
Programmatic Display vs Social Ads: How to Choose the Right Channel
Programmatic display buys inventory on the open web, connecting advertisers & publishers through intermediaries such as DSPs, SSPs, and RTB auctions. Social ads are restricted to closed platforms
What Is a Private Marketplace (PMP) and How Does It Work
A PMP is an invitation-only programmatic deal where selected buyers compete for chosen publisher inventory. Deal IDs identify the agreement and carry its rules into the buying platform. PMPs usually
AI-Powered CTV Bidding: How Real-Time Optimization Is Changing Publisher Revenue
CTV programmatic buying is shifting from broad, fixed targeting rules toward predictive models that assess the value of each impression opportunity in real time. Instead of applying the same bid logic
What Is Bid Shading and How It Works in First-Price Auctions
First-price auction winners pay their submitted bids. Bid shading lowers a bid below the advertiser’s maximum while trying to keep enough strength to win. DSPs can use floors, auction history,
Retail Media Expands into CTV: A New Source of Advertiser Demand in 2026
Retail media is evolving beyond its traditional role as a bottom-of-the-funnel channel. While retailer websites and apps remain important for reaching shoppers close to purchase, retail media networks