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BIDSCUBE BLOG
Programmatic vs Non-Programmatic Advertising: Which One to Choose?
Imagine media buying as air travel. Automation puts the jet on autopilot and plots the fastest path; manual control lets a seasoned pilot hug the scenic route. Marketers face the same choice: programm
Cross-Device Advertising Explained: Strategies That Work
Shoppers jump screens all day. One minute they browse sneakers on a phone, the next they finish the purchase on a laptop while a smart-TV streams music in the background. Parks Associates counts 17 co
Generative AI in Advertising: Creative Power or Ethical Risk?
ChatGPT can write a headline in seconds. Midjourney can draw a billboard in minutes. It’s no surprise that brand teams wonder if generative AI in advertising is a gift or a risk. eMarketer says mark
How Much Do Mobile Games Make Per Ad?
Free-to-play games rule the app stores, yet many developers still Google how much do mobile games make per ad. The question matters because ads now sit beside in-app purchases as a core money source.
How to Connect Your Mobile App to BidsCube SSP via SDK: A Practical Integration Guide
Programmatic advertising might be confusing at times. With the continuous industry updates, both publishers and advertisers might struggle to keep up with the requirements and various technical implem
Why Mobile Publishers Are Moving Away from AdMob and AppLovin – and What They Choose Instead
The landscape of mobile app monetization has undergone significant changes in recent years. As competition intensifies and user acquisition costs continue to rise, relying solely on large ad networks