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Direct vs Programmatic: Which Advertising Model Wins Today?
Today’s advertisers face a fundamental choice: how to buy media. Do you negotiate one‑to‑one with the publishers? Digital video advertising already almost 60% of all TV/ video ad spend, and goin
Media Buying Platforms Compared: Which One Fits Your Ad Strategy?
Digital advertising is not only expanding; it’s accelerating. According to the latest IAB/PwC Internet Advertising Revenue report, U.S. internet advertising revenues jumped 14.9% year over year in 2
Programmatic vs Non-Programmatic Advertising: Which One to Choose?
Imagine media buying as air travel. Automation puts the jet on autopilot and plots the fastest path; manual control lets a seasoned pilot hug the scenic route. Marketers face the same choice: programm
Cross-Device Advertising Explained: Strategies That Work
Shoppers jump screens all day. One minute they browse sneakers on a phone, the next they finish the purchase on a laptop while a smart-TV streams music in the background. Parks Associates counts 17 co
Generative AI in Advertising: Creative Power or Ethical Risk?
ChatGPT can write a headline in seconds. Midjourney can draw a billboard in minutes. It’s no surprise that brand teams wonder if generative AI in advertising is a gift or a risk. eMarketer says mark
How Much Do Mobile Games Make Per Ad?
Free-to-play games rule the app stores, yet many developers still Google how much do mobile games make per ad. The question matters because ads now sit beside in-app purchases as a core money source.