BIDSCUBE BLOG

Imagine media buying as air travel. Automation puts the jet on autopilot and plots the fastest path; manual control lets a seasoned pilot hug the scenic route. Marketers face the same choice: programm

Shoppers jump screens all day. One minute they browse sneakers on a phone, the next they finish the purchase on a laptop while a smart-TV streams music in the background. Parks Associates counts 17 co

ChatGPT can write a headline in seconds. Midjourney can draw a billboard in minutes. It’s no surprise that brand teams wonder if generative AI in advertising is a gift or a risk. eMarketer says mark

Free-to-play games rule the app stores, yet many developers still Google how much do mobile games make per ad. The question matters because ads now sit beside in-app purchases as a core money source.

Programmatic advertising might be confusing at times. With the continuous industry updates, both publishers and advertisers might struggle to keep up with the requirements and various technical implem

The landscape of mobile app monetization has undergone significant changes in recent years. As competition intensifies and user acquisition costs continue to rise, relying solely on large ad networks