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10 Trends&Challenges the AdTech Industry Will Face in 2024
In the realm of adtech, 2023 unfolded without any unexpected twists, and 2024 will follow suit. The upcoming year will witness the ongoing evolution of established trends, essentially building upon pr
Jan 11, 2024 -
How Can Programmatic Ecosystems Benefit An Advertising Market?
In recent years, there has been a renewed emphasis on optimizing the collaboration and synergy among various programmatic elements and market players in the advertising landscape. This discussion incl
Dec 23, 2023 -
Top-26 Global and Regional Data Privacy Regulations Overview
Data privacy protection has emerged as a crucial consideration for individuals and businesses in the digital era. With technological progress, there is a corresponding evolution in the legal framework
Dec 22, 2023 -
Back to Basics: The History of Digital Advertising
The journey of online advertising is a captivating narrative of ingenuity and evolution. During the early days of the Internet, online advertising had limited itself to basic banner ads and emails, wh
Dec 07, 2023 -
Second Wind of Contextual Advertising
The era of third-party cookies, once mighty blades in the realm of behavioral-based targeting, is fading away as the tides of data regulations reshape online advertising. Advertisers now find themselv
Nov 10, 2023 -
In-App Advertising Guide: Types, Advantages&Best Practices
The smartphone and mobile app boom has turned in-app advertising into the rockstar of the marketing world. The in-app advertising era began in the mid to late 2000s. Advertisers quickly recognized the
Oct 26, 2023