Rich media represents a form of online advertising that employs text, music, video, and animations to captivate users’ attention. This type of advertising offers a more engaging experience than traditional banners and static internet advertisements. The advertisement’s content draws users in, fostering interest in the promoted service. This increased engagement often translates into extended time spent on the website, potentially leading to more significant purchasing opportunities. The interactive elements play a crucial role in involving customers, aiding them in comprehending the value associated with a specific product or service.
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