The abbreviation eCPC (effective cost per click) closely mirrors the meaning of CPC (cost per click). The distinguishing factor is the application of eCPC in scenarios where diverse pricing models are utilized to determine the cost of an ad campaign. In other words, CPM (cost per mille), CPC, and CPA (cost per action) are each compensated at distinct rates within the ad campaign’s pricing model.
The term eCPC signifies the amalgamation of CPM and CPA costs into a unified CPC cost, achieved by employing the standard CPC formula while considering the expenditures for both impressions and actions:
eCPC = Total Cost of Ad Campaign ÷ Number of Clicks Received
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